We successfully increased conversion rates for one of our clients by 21% using the RetentionQ platform. Our approach began with identifying behavioral patterns and segmenting clients to gain a deep understanding of who our customers are and the types of products they are most likely to buy, leveraging both first- and third-party data. Next, we aggregated and transformed this data in a data warehouse, enhancing client’s CRM system with dozens of unique customer traits.

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With this enriched data, we set up personalized customer journeys and conducted an A/B test to compare the outcomes between the control and test groups. The results were outstanding: over a three-week period, we observed a 21% increase in conversion rates from receiving the message to making a purchase through our email and text message campaigns.