We achieved a 12% increase in gross margins for a client by implementing tailored discount strategies. Our approach began with an in-depth analysis of the client’s sales data to understand the impact of various promotions. Following this, we conducted several A/B tests to gauge price elasticity. This data was then aggregated and refined in a data warehouse, enhancing the client’s CRM system with detailed insights into customer behavior.

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With this enriched data, we developed customized discount offers designed to appeal to different customer segments. We ran further A/B tests to compare the effectiveness of these personalized discounts against the standard promotional approach. The results were remarkable: over three months, the client saw a 12% increase in gross margins, driven by strategic discounting that maximized sales while maintaining profitability.